With over 12 million views at the time of this post, this Truemove H advert has gone viral worldwide. Is been picked up by news sources like the Huffington Post and the Daily Mail.
The story is a three minute video about a young boy is shown generosity by a shop owner after being caught stealing medicine for his mom. Jumping forward 30 years that same shop owner finds himself in the hospital with his daughter trying to cover medical bills of $30,000. After receiving the bill she receives a second notice which states that ‘all expenses have been paid, with three packs of painkillers and a bag of veggie soup’.
This clever ad has been shared 40,000 times and added 4000 subscribers to the Truemove H channel.